There is no denying that incorporating video into eLearning can make for a highly engaging end learner experience. But what should we consider when working with video.

If you caught my seminar back in January at Learning Technologies 2015, then you may recall that I have a background in writing and directing for television. Whether I am looking at a piece of eLearning or a piece of traditional entertainment, there are a few lessons I’ve learned… the hard way.

1) Have a plan

Be prepared. Have a clear and concise plan for: what you are aiming to achieve, how you plan to go about achieving it, and who and what you need for it to be success. You can never be too prepared – trust me.

2) Know your audience

The answer is never – “everyone”. If you don’t know the audience that you are trying to engage with, then you have little chance of getting the information to stick. Put the time into understanding what makes your intended audience tick and use it to your advantage.

3) Tailor your message

Once you know your audience, tailor your message to suit their needs and desires. Just because you think it would work for you, doesn’t mean it will work for your audience. Keep the message clear and succinct. If you can’t articulate it to your peers and crew, then don’t expect your audience to get it.

4) There is no I in TEAM

Video production is a collaborative pursuit. There is no way around this. Pick a team that gives you the best chance for success. Sets and locations can become pressure-cookers; surround yourself with a crew that you can get on with for intense periods of time. Then get in the trenches with them.

5) Be creative

They say in filmmaking that you make a film three times, during: scripting, shooting & editing. Whatever stage you are in, don’t be scared to explore creativity; sometimes the best ideas will come out of the combination of circumstance and left-field thinking.

6) Something will go wrong

Unforeseen circumstances will come into play. This is the nature of the beast. Keep calm and learn to ride the storm. The only thing you can do is, stick to the plan and make strong, confident decisions - this will put everyone else at ease, even if not yourself.

7) Have fun

This is supposed to be fun, learn to embrace and even enjoy the creative chaos.

Posted by: Chris Sanderson