Including video content on your website is now seen as an essential instead of something your company may wish to do to seem more cutting edge. Watching videos on companies’ websites has gone from a niche activity to being mainstream.

Having a video included on your company’s website competitively differentiates you and boosts your SEO, increasing traffic to your site. Videos inform, amuse, engage, spark interest, invite, stir emotions and then cause the viewer to react to what they have just seen. There are many reasons and benefits as to why your company should choose to include a video on your website:

Videos build rapport

They show off you, your colleagues and your company’s personality and culture. This enhances your relationship with future clients/customers and creates trust. It shows the less corporate and more human side of your business which customers are noted to respond more positively to. Videos make your website more personalized, helping your company build that personal connection and creating emotional appeal.

Videos explain functionality

They can be used to demonstrate your products and services in more detail and can show them in action, a functionality brochures or other marketing materials cannot produce. Videos can easily explain a complex process within your business/product/service with graphics and animations, giving a step-by-step demonstration.

Videos get traffic

Globally, online video traffic will be 55% of all consumer Internet traffic in 2016. Videos will keep visitors on your site for longer, with 20% of visitors reading the majority of text on a website compared to 80% will watch a video on a website and will stay for an average of 6 minutes compared to 57 seconds.

Videos help sales

Adding a video makes your site six times more likely to convert a browser into a paying customer. 52% of consumers say that watching product videos makes them more confident in online purchase decisions. 76% of marketers plan to add videos to their sites, making it a higher priority than Facebook, Twitter and blog integration.

Videos connect more with mobile consumers

Mobile and tablet consumers are three times as likely to view a video as laptop or desktop users and 92% of mobile video viewers share videos with others, therefore increasing your brand awareness.

Videos used for advertising

They are an effective way to reach and influence masses of people as a form of advertising your products, services and brand. 89% of consumers will view a video the same day it is received. Response rates for video promotions are six times greater than those for printed direct mail promotions. Viewing content online has actually surpassed traditional TV viewing.

Videos are affordable

They are used by organisations of all sizes, not just large multinational corporations. A carefully scripted, designed and developed short video can be a more effective way of spending your organisation’s money than getting numerous marketing documents created and printed.

If you are thinking of incorporating video into your company’s website then please do not hesitate to contact us at Junction-18. We can create any type of video content for your site with prices starting at just £300. 

Posted by: Anna McConachie